Choosing vitamins your body can actually absorb
There are many aspects to the quality of our nutrition. One of the most important aspects by far is bioavailability. The best quality nutritional ingredients in the world won’t help anyone if they can’t be effectively absorbed and utilized by the body.
Knowing the difference between science and fiction when it comes to supplements can be challenging. There’s little oversight in certain instances, and generally quite a lot of misinformation as well as swarms of controversy.
How does NOW ensure bioavailability of supplement ingredients?
To ensure the bioavailability of our products, NOW® regularly conducts research studies with human volunteers to assess the bioavailability of various products by measuring ingredient levels in plasma (blood). These tests help confirm the absorption and distribution of nutrients and natural bioactive ingredients of our dietary supplements.
These bioavailability studies ensure that our products are delivering key ingredients to the body so that they can work as they’re intended to, and you get the results you’re expecting.
The proof is in the products
So how do we know NOW® products are properly formulated? One answer is the fact that leading universities and laboratories request NOW products for clinical trials.
Proper scientific research depends upon the integrity and consistency of the processes and materials used. When researchers need supplements they can trust to meet label claims and their clinical standards for quality and purity, they turn to NOW®.
Good Manufacturing Practices (GMP)
Indeed, producing the highest quality products has always been a priority, which is why NOW® is a trusted global leader in natural products. NOW® was one of the first ever dietary supplement manufacturers to seek and be awarded Good Manufacturing Practices (GMP) certification, with a consistent ‘A’ rating ever since. This is why at +boost, as the official distributor for NOW Foods in Malta, we are happy and proud to bring NOW® vitamins and supplements to our local community.
